The best times to post on social media 2020 Instagram Facebook Twitter LinkedIn Pinterest
Social media platforms are one of the best sites for promoting your products and raising awareness of your brand, but what are the best times to post on social media platforms?
There is no exemplary answer because the behavior of the masses on the communication platforms differs from one platform to another and the percentage of their browsing varies from one platform to another
Therefore brands struggle to determine the appropriate times for posting and Twitter for example the best times for Twitter on Twitter after 6 pm while the time varies with the Pinterest platform where posts showed the best performance after 2 am.
Of course these are not the times that you will follow during your management of social media platforms you must remember the publication times depend first and foremost on your target audience and on the time difference between countries and the marketing goals that you set in your marketing plan as well as on the occasions and annual events.
With the development of works and the extent of the masses diverging and the different times publishing times became an obsession that worries business owners.
For example 50% of the population in the United States of America follows western time in addition to the central time zone which represents more than 75% of the population of the United States of America.
As a result of this stud if you are targeting an American audience it must be published according to Eastern and Central Time.
After a short period you will get the ideal times.
But if you are targeting an audience outside the United States of America then it is better to collect information about your audience and about the most used platforms in the same region. You can search and collect this information through the summary of social media research.
The best time to post on Instagram:
Instagram application is intended for mobile phones as there is a statistic that indicates that 60% of the population of the United States of America use the application on a daily basis especially during working hours.
Usually the best times for publishing in the field of business globally on Instagram at 1:00 in the break time and 5:00 pm after the end of the work.
As for targeting B2B companies the best times to target this segment are: 12-1 pm, 5-6 pm and even as late as 8-9 pm when they conclude their practical day.
Most likely the best day of Instagram is Friday.
Best time to post to Facebook:
The matter differs from Facebook as it is used on both sides as a site and as an application so it can be browsed throughout the day either during work or rest times as determining the publishing times will largely depend on the nature of the audience.
The best publishing times for the industries are at 9 AM starting time
Posting also during breaks that range from 11:00 am to 12:00 pm.
Also from 3:00 4:00 for higher education institutions and targeting clients and clients from job positions.
The best days to post on Facebook are Sunday and Thursday.
Best time to post on Twitter:
Like the Facebook platform Twitter is used on both sides as a browser and application either at home or even on the workplace.
Twitter posting times are highly dependent on the nature and segments of your target audience.
There are segments of the audience that treat Twitter as a summary of daily news without having to visit the sites and browse it during breaks or at the end of the working day.
Good times to post on Twitter from 8:00 – 10:00 am and from 6:00 – 9:00 pm.
As for the companies that target different segments of society they search for times when the number of clicks on the links in their tweets increases, such as 8: 00-10: 00 a.m. and 12:00 p.m. and also from 7: 00-9: 00 p.m.
If your goal of posting is to retweet you should post in the evening hours from 5: 00-6: 00.
Best time to post on LinkedIn:
About 25% of adults in the USA use LinkedIn for practical use during working days and hours.
From good times to post on LinkedIn from 10:00 AM to 12:00 PM.
The best performance on the LinkedIn platform was noticed at 8:00 and 10:00 am and also at around 12:00 pm for educational and media institutions and the majority of the audience.
The best days to post on LinkedIn is on Wednesday.
Best time to post to Pinterest:
The best time to post on Pinterest is at 8:00 pm – 9:00 pm
Also in the late hours from 2:00 – 4:00 am.
Unlike all previous platforms the worst time to post to Pinterest is after returning home after a long work day as it differs from having no browsing feature with lots of directions to other sites far from the platform.
Thus, most of the good times for the famous social media platforms have been summarized but the audience interaction varies from one platform to another according to the nature of the product and the content you provide and the rate of pressure on the links included in your posts on these platforms for example if you publish regular weekly videos you have signed an agreement with your audience do not pay attention For previous times because they will only wait for you at your appointment.
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