e-marketing are increasing Important marketing terms you should know
The world of e-marketing is increasing day by day and the terms of e-marketing are increasing but there are basic terms and important concepts that must be well known if you are interested in the field of e-marketing and deal with it permanently but you do not have sufficient knowledge of many terms or you At the beginning stage of learning the field
This article will be a reference for all beginners as well as those working in this field as it will make you familiar with the most common terminology of e-marketing as well as terms for advertising campaigns and the configuration and evaluation of website pages
1- E-Marketing:
It is Internet marketing in various ways through computers and mobile devices in a number of ways, including mobile messages (SMS) and search engine marketing (SEM) and social media (SMM) and e-mail (Email Marketing)
2- Inbound marketing:
A modern marketing strategy that relies heavily on building an integrated world around the product or service by using modern marketing methods to increase interaction and profits such as: (blogs. social networks. e-mail marketing via e-books. unique content that helps in attracting Customer for a product or service)
3-Outbound Marketing:
A type of marketing known as old marketing in which companies conduct dialogue by sending external messages to the public using traditional paid advertising campaigns which are television and radio ads flyers e-mail and also spam advertisements called (spam advertisements)
4- Search Engine Marketing (SEM):
It is search engine marketing (Google) through paid advertising for example Google ads ads and different sites
5- Configure sites for the Search Engine Optimization (SEO):
SEO which is the creation of sites (On Page SEO) and externally (Off Page SEO) for search engines improving and appearing on the first pages of search engines
6- Social media Network (SMN):
It means social networking sites Platforms such as: (Facebook – twitter – Instagram Linkedin – telegram) and many other social networking sites
7- Social Media Marketing (SMM):
It is the marketing of sites through various social media sites, known as Social Media. (social media) such as Facebook – twitter – Linkedin
8- Search Engine Results Page (SERP):
It is the search results that appear on the first page of the Google search engine
9- Cost Per Click (CPC):
This is the cost of paying for a click or clicking on Google Adwords or Facebook ads
10- Click Through Rate (CTR):
This is the ratio between the number of clicks or clicks on an ad and the number of times the ad appears
11- Cost Per Impression (CPI):
This is the cost to pay for an ad and the cost is per 1000 impressions
12- Conversion Rate (CR):
Conversion rate is the number of people who clicked on the ad and actually bought any conversion from visitors to customers
13- Landing Page:
The landing page which is a page of the site that contains text videos and pictures which is the page that appears in search engines
14- Keyword:
It is the search keyword semantic or keyword and is considered one of the most important axes of e-marketing as it is the word that the Internet user uses to search for any information, service or product and it consists of one two or three words
15- Meta codes:
It is a set of codes that are added in HTML in the HEAD pane and used to specify the title and description of the site
16- Back Link:
Backlinks means the presence of links to the site or the page that is marketed on external or internal platforms external such as sites blogs forums or social networking sites and internal are represented in links within the pages or articles of the site itself
17- Authority:
It is a degree that is given to the page according to the number of links to it from trusted sites
18- Bounce Rate:
Bounce Rate is the percentage between the number of page visitors and those exiting without visiting the other pages of the site
19- PageRank:
The page rank is determined by Google according to the marketing and visits to the site or to the page which are degrees ranging from zero to ten
20- Return On Investment ROI:
This is the ratio between what was paid (the cost of the ad campaign) and the return from this campaign or what was earned from the campaign
This term is commonly known in other areas as the return on investment
In the end:
E-marketing terms are very many but in this article we focused on basic terms and concepts that are indispensable to know to help you learn and start in the field of e-marketing or if you work in the field these terms will be a good reference for you to be distinguished and the best in your business where It is based on an understandable professional and correct marketing method.