Technical SEO technical aspect of SEO In the previous two lessons we covered
In one of them, the internal SEO what you have to do inside the page to improve it for search engines and visitors together
In the end, we covered the external SEO what you have to do outside the site to improve it for search engines
Today we will talk about the technical aspect of SEO (what you have to do inside or outside your site in order to :
Improve his performance and raise his efficiency.
Make it better suited to crawl by search engine spiders.
Increase its security level.
Solve its technical and technical problems.
Make him user friendly and more able to please him.
The most important technical SEO factors
1- Choose a good hosting company
The decision to choose a hosting company is one of the most important decisions that affect your site all the time. You have to choose reliable and safe hosting, and it has a good support service. Here is a list of the 8 best hosting companies ever.
2- Make your site HTTPS
HTTP: stands for Hyper Text Transfer Protocol, meaning hypertext transfer protocol. It is the protocol that allows data transmission between the server and the browser.
The letter S at the end of HTTPS is an abbreviation of Secure. It means that the data transmission between the server and the browser is in safe or encrypted mode and no third party is allowed to access this data.
Google’s search engine highly recommends https for every website, and this is one of the important basics every site should consider.
To make your site https you need to purchase a certificate called SSL certificate. You can buy it and set it through the hosting company with ease.
Also read: What is an SSL Certificate and How to Obtain It (SSL Explanation)
3- Subscribe to Webmaster Tools
The big search engines, led by Google and Bing, have dedicated webmaster tools called Webmaster tools.
These tools are extremely important to you as a website owner, they give you an understanding of how search engines crawl your site, they also tell you about the problems in your site if they exist, and give you many other important features.
They serve as tools for connecting your site and search engines.
One of the most important and well-known of these tools is of course the Google Search Console tool.
This tool gives you many advantages, the most important of which are:
Learn about crawl errors
Ie pages that Google spiders tried to access but found something wrong that prevented it from doing so.
Add a sitemap
It will be fully explained in a separate point.
Notify you in case of a security problem with your site.
Make a request to crawl new pages created for your site.
It is worth noting here that Google has many free tools for website owners other than this service. These services cover almost everything you need as a website owner.
Also, the Bing search engine has many great and useful tools for every website owner.
4- Good Structure of Link Structure
Links are one of the most important elements of every website. Links are the paths through which search engine spiders can crawl your site, and they are the paths that visitors use to reach your site and move between its pages.
Your site’s links should be easy to understand, not overly tall, and contain no meaningless symbols and numbers.
Use the ampersand (-) to separate words when needed, and this symbol (_) or space is not preferred. It is important that the link for each page contains the target keyword.
Each webpage on your site must contain a unique link, and is completely different from the rest of the pages. There must be at least one text link on the site for each page on other pages
The best way to improve websites for search engines is to rely on the texts on your site to introduce search engines to what the site contains. This is often done using HTML files, not Java script files or Flash files.
6- Make sure the sitemap.xml sitemap file is created
Sitemap: A sitemap file. This file is supposed to contain all the links on your site. And some data related to these links, such as rate of change and importance.
This file is very important for search engine spiders, as it helps search engine spiders crawl the site correctly.
In short, the importance of this file stems from its name, as it is a map of the links on your site.
After creating the sitemap file, you must add it in Webmaster Tools in Google and Bing.
7- Create rebots.txt
This file is also extremely important in influencing the efficiency of the crawl process. But you should handle it with care, and it is best to have a specialist set it up for your site. This file enables you to tell search engines links that you do not want to crawl or index them.
The benefit of this file is that it saves you time to crawl, by preventing spiders from crawling unimportant pages.
Examples of these pages: The DownDownload page for files to display to your users. Or a thank-you page after entering an email and making a subscription. There are many examples of other pages that site owners do not want to index, especially large sites.
8- Make your site a friend to all screen sizes
This point is now very intuitive even for beginners. Internet users are now browsing the web on smart mobile devices. The use of the Internet through smart mobile devices is also booming and growing year after year.
You have to make your site ready for this type of visitor. To implement this, there is more than one option. From these options, make a separate version for the site for mobile users.
Another easiest option, in my view, is making smart design that responds to all sizes of Responsive Design.
9 – Working to improve the visitor’s experience (User Experience)
Search engines on top of which Google places a special importance on how satisfied the user is with your site, the more the user is satisfied with your site, the more search engines give more confidence to this site. But what does the concept mean to improve the visitor’s experience?
Visitor Experience or User Experience: A term that includes all the elements on your site that affect how satisfied your website visitors are.
Which you should consider since your website was first created.
Among the most important elements that give a good experience to visitors about your site are the following:
1- Good design for your website
This includes colors used, font size, logo shape, and everything related to what is visible to the user. Here you have to choose an easy design for your site that does not contain many crowded colors. And an easy-to-read font size and font type.
2- Helping the visitor to easily navigate
You must work to achieve a good level of ease of movement for the user between the pages of your site, this includes the use of lists that contain important links to your site.
It also includes the use of the “related articles” feature, which is placed at the end of the article, and contains a list of a group of selected articles.
3- The site loading speed
It will be taken separately soon.
4- Avoid disturbing the visitor
There are many elements that can disturb a visitor, including the overuse of ads, or the appearance of pop-ups repeatedly.
As a site owner, you have to imagine yourself as a visitor, and ask yourself, which elements should I change to improve my experience as a visitor?
5- Working to reduce the Bounce Rate
Bounce Rate or bounce rate occurs when a visitor visits a page on your site and then leaves without moving to another page within the site
You can reduce the bounce rate through the internal links to other related topics, and also by having the feature related topics below the article, as in the winners.
6- Paying attention to the upper part of your website pages (Above the fold) in particular.
Above the fold is a term referring to the upper part of a webpage that appears after it is loaded before Scroll is made. This part is very important because it gives the first impression to the visitor that you must choose its elements and design accurately and make it attractive to the visitor
10- Improve your site’s download speed
Speed is one of the most important elements that make the user satisfied or dissatisfied with your site. Every second delay in your site loading leads to a potential visitor loss. The internet user loves speed and expects everything on the Internet.
You have to improve the speed of your site, by choosing the right hosting company, and cleaning the site from corrupt codes that work to disable it.
Also, if you use WordPress as a platform to manage your site’s content, you should refer to the article How to make my website faster to download.
11- Always work to solve technical problems on your site
Your website, just like anything based on technology, can make technical and technical errors. Such errors include crawl errors, which you can access through the Google webmaster tool.
Also common errors are corrupt or intoxicated links, which are caused by the change of the link of one of the pages, and errors may also occur due to updating some WordPress plugins, or raising one of them, which may conflict between it and one of the other additions.
Following up on webmaster tools, responding to visitor feedback, and checking the site yourself from time to time, will enable you to discover these errors early and then solve them without affecting the performance of your site with search engines.Advertisements