What are marketing strategies how to increase your sales and profits
Every day there is new information of e-marketing strategies discoveries and updates in the world of marketing all with the aim of facilitating the mission of marketers and entrepreneurs and increasing their profits.
If you want to take advantage of all of this and do not miss out on opportunities for yourself to increase your sales and profits you should know the best e-marketing strategies this year.
In the next few minutes you will learn about the following e-marketing strategies:
Using the Podcast.
Reliance on influencer marketing.
What is Smart Bidding and how do you use it to your advantage.
The need to rely on Flywheel in digital marketing at this particular time.
The local seo that many Arab entrepreneurs overlook.
The need to use Chat Bots.
Relying on the live broadcast to communicate with customers.
In each strategy you will know what it is and how you can benefit from it and as is customary in the winners website we will provide you with all the tools and information you need in a simple and clear way.
1- Broad use of Podcast
I think you have heard before about the Podcasts and if you do not know them they are radio programs on the Internet as if you are listening to your favorite program on the radio but through the Internet whether through a telephone application or one of the internet browsers on the computer.
The impact of Podcasts has increased dramatically in the recent period and demand has increased in the Arab world as there are many influencers and entrepreneurs who depend on them in the digital content industry.
Podcasts have many advantages like:
You do not need much effort and capabilities in making podcasts all you need is Mike is good and this is unlike videos that may need more tools and effort.
Because of the lack of time in the era of speed that we are living in now not many people find time to watch videos or read articles as before and here comes the role of Podcasts that we can listen to while doing any daily activity.
Podcasts provide good advertising space which can be used to promote products and services and perhaps the most important promotional tools is to build a strong brand for those interested.
Podcasts are a content-making machine. For example you can convert an interview with a guest into an article on your site or perhaps shoot the meeting itself and have a video that you place on YouTube and you can divide this video into small parts for posting on Instagram and Facebook.
There are many applications and services that help you own a successful Podcast such as the Podu app Soundcloud and others.
Podcasts will have a greater and greater impact in the coming period in the Arab world and they will become one of the most popular and widely used e-marketing strategies
For this be sure to follow the winners as there is a complete guide that we will be publishing soon God willing on how to have a successful Podcast with an explanation of all the tools and strategies you need.
2- Rely on the local seo
Local SEO is the exploitation of local search engines such as Google Maps and various online archives such as Yellow Pages for marketing and obtaining new customers.
When you search on Google Maps on “Fish Restaurant” and show you the results didn’t you ask yourself on what basis are the results arranged? And there is another question.
What about your business? You might also own a restaurant or store to sell a service or product that people constantly search for. What if you appear in the first result of the search? What will happen then to your business.
Local SEO has become a marketing strategy that you have to use to your advantage and unlike many other e-marketing strategies you do not need much effort.
All you need is the following:
Have a free Google My Business account.
Put your business information (type of service – opening times – pictures of products and offers).
Attention to put your data on all the archive sites for your domain so that you get some bak links.
Put the same name and data for your services on your website and your accounts on the social media.
Ask your new customers to rely on Google Maps instructions to reach you.
Ask your old customers to rate your services on Google Maps and other places that allow this.
Then you will get more than wonderful results and take advantage of this marketing channel which is overlooked by many marketers and business owners in the Arab world.
And do not worry soon God willing there will be a complete guide to the winners of the local seo in which I will put you a lot of tools and archive sites that suit you.
I will also tell you about some strategies that little is known of so be on time and keep track of winners.
3- Relying on Flywheel strategy
Flywheel is an engineering tool used to store energy and you do not need to be an engineer like me to use it in marketing your services and products.
To be honest with you this principle in marketing is very old but due to the development and emergence of many marketing channels many marketers have become overlooked
As seen from the image above and taken from Hubspot the leader in marketing the idea of Flywheel depends on making your customers the primary driver of your growth wheel and not your marketing efforts such as ads.
Many marketers rely on building their marketing stages or what is known as Funnels. For example they do the following:
Make advertising campaigns funded on Facebook for example to obtain the data of interested clients.
Contacting interested clients by e-mail phone and social media accounts to promote products and services.
Then complete the sale.
Then repeat the above again and again using the various marketing channels.
This method depends on spending money continuously in the promotion process and also completely ignorant of the customer you got you as a marketer never use it in the promotion process.
That is why I told you that the Flywheel strategy is outdated it depends on customers to promote or what is called the Word of Mouth and this is what many people depend on to get what they want since ancient times.
Think about your latest purchases of different products you will find that you bought them based on previous interaction with the owners of these products or based on the nomination of one of your friends or influences that you follow.
This is the goal of the Flywheel strategy. You are required to harness a lot of your capabilities in providing all the amenities for your customers to provide them with everything they need to take care of their affairs and strive to achieve their goals.
You can do the following:
Build a database where you explain in video how to use your services for your clients.
Provide excellent support service.
Communicate with your former customers to check on them and make sure they don’t face any issue with your products.
And other ideas that you can make your customers happy so you will find that they help you in promoting without making any effort in making advertising.
Imagine if you did both using different advertisements and marketing channels and also you provided customer service and an ideal user experience … Do you envision the amount of profits that you make ??
This strategy is very important as many experts in the field of marketing believe that the first way to promote your products and services is customer service and user experience so do not lose sight of that whatever field or industry you work in.
4- Dependence on Chat Bots
Have you ever communicated with any Facebook page or website and have found that you are talking to a robot that answers you with automatic responses to answer your common questions or collects some information about you so that the company can contact you later?
This is one of the e-marketing strategies that many marketers have become dependent on because it has proven tremendous success especially in collecting data for interested clients.
How many times does anyone who visits your Facebook page or page visit you and sends you a message to inquire about a specific thing and does not find someone to answer it? You never have to lose these profits.
Chat Bots are distinguished by the following:
Its cost is very low.
You can use it on many applications such as Messenger which most people use or separately on your site.
Simple and easy to use tool.
Save a lot of time.
Not all of this Chat Bots enable you to create a list of subscribers – such as the Email List – that you can use to promote the latest offers and products.
If this is your first time building Chat Bots I advise you to start building a simple Bot on Facebook so you can try how to build it and arrange the information that you will give to visitors.
Then you can move on to building a bot for your website which you can use to provide support service to your customers as well and perhaps the best platform that you can rely on is ManyChat.
And don’t worry you’ll find all the explanations you need there and we are working on a complete guide with pictures and videos to explain the use of Chat Bots so be sure to follow us so you don’t miss it.
5- Relying on smart auctions
If you read our article “Digital Marketing Trends in 2020” we recently launched you are aware that Smart Bidding is the next trend in the world of funded advertising.
Google has launched in its latest updates to the Google Ads platform a lot of tools that help marketers evaluate ads and allocate different budgets for each ad campaign completely automatically.
All this by using artificial intelligence techniques to collect and analyze data and anticipate results to help marketers make the right decisions easily.
Facebook has also launched several updates such as CBO – Campaign Budget Optimization among others to help marketers use their budget more accurately thereby achieving more profit.
All these new updates put before you a lot of options and provide you with a lot of possibilities that you must use to achieve your marketing goals so do not waste these opportunities from your hands.