All you need to know about keywords
What are the keywords ? Keywords are all terms that refer to one thing
Keywords : These are the words or phrases key phrases that website owners , or those who build on them, or a content creator target on web pages in order to produce search results for those words.
Keywords are the other face of Search Query.
Search Query is the word that is actually used by search engine users to access content on the Internet.
The keyword is the word that is targeted in a content, as an attempt to define search engines that the content is about this word.
Of course, SEO professionals use search words as a source to obtain keywords. This means that often there is a perfect match or a match in the meaning, between keywords and research words.
But this is not the only scenario, as many people use keywords randomly in their subjects like I was in the past
In fact, everything that happens on the Internet begins with the typing of a keyword into a search engine. Knowing these research words enables us to understand the user’s need, and then create content that matches the user’s need.
In order to reach your targeted visitors, you must use the appropriate keywords on your website pages.
Of course this is not enough for you to appear in the first results. The improvement of search engines goes beyond just getting the right words and using them
The idea of keywords is very similar to learning the language of those you want to address, so there is no better way to communicate an idea to your audience than to know their way of expressing this idea.
And there is no way to know about their method, except by knowing and understanding the research words they use in the search
Types of keywords
The keywords are divided into three types, according to the length of the keyword, and they are respectively:
This type has short keywords that consist of only one or two words. In it the keywords are also very general. So it gets a very high rate of research.
Also, competition for these words is difficult, especially for new sites.
An example of these words: cars, diet, courses.
This type is where the keywords are larger (short sentences) and more specialized, compared to general and short keywords. Competition over them is medium difficulty.
An example of these words: jeeps, diet for pregnant women, English language courses
This type is where the keywords are long, specialized and more targeted sentences. Competition for it is in the lowest level compared to before (this does not mean that it is easy for any website owner).
The level of searching for these words is also at its lowest level compared to the other two types.
An example of these words: used 2017 Jeeps for sale, diet system for pregnant women without exercise, free English courses for beginners.
The most important ways to obtain keywords
Getting the right keyword for your site is a very important step for your site to reach the initial search results. There are many ways to obtain successful keywords, the most important of which are:
This is the traditional method, which depends on the personal skills of each one. But those with a good culture and knowledge of the topic to be covered can get great ideas.
Examine the competitors
Study the top five blogs in the field you are competing for. You will get great and varied ideas by observing the keywords of competitors.
Take advantage of the Google auto-Complete feature
Once you type a word into the Google search engine, you will get a small drop-down menu with the most important keywords proposed.
Of course, this feature works according to the experience of visitors to search engines, as Google will choose the most used search words from researchers.
Note: The suggested words will start with the word you wrote. To get more varied words, make a space before the word you want.
Question and answer sites and forums
Sites like Quara, Yahoo Answer, or Google Answers can be a great source for getting keywords.
Through these sites you can find out which things are of concern to your audience, and through this you can get a lot of important keywords.
Also forums are a very important source for obtaining keywords, based on the amount of interaction in these forums on specific topics. As we mentioned above, the best way to address the audience is to learn the language they speak.
The question-and-answer sites and forums are a good source for knowing the audience’s language.
Social media sites
One of the most important and successful ways to get keywords is to take advantage of hot events on Social Media Trends.
Follow-up and reaction speed in writing a topic about these events is very important here.
Methods for obtaining keywords, which are mentioned above, are extremely important. But after arriving at a certain key word, you also have to analyze this word in one of the keyword acquisition tools.
You can get a lot of information about any keyword through these tools. From this information: the monthly search rate, and lists of other words related to this word.
The most important tools for obtaining free keywords
This is the best free tool ever to search for keywords online. This tool provides you with a lot of information about keywords, such as the value of the pressure, the extent of competition, and the monthly search rate. All this is provided free of charge.
The Bing search engine owns this tool so it is an extremely good and efficient tool. With it you can generate more keywords based on your site content.
But in order to benefit from this tool, you must be a member of the bing webmaster tools (you can create an account with ease)
This free tool will give you a list of keywords based on the Auto complete feature of search engines.
The source of the keywords here is not only from Google, but also from Yahoo, Ping, Amazon and YouTube.
Another great free tool to get keywords, once you type a word and press the Suggest button, you will get a large collection of keywords. Sorted in alphabetical order.
The most important paid keyword tools
This tool is considered one of the best ever for professionals. It is more than a great tool and it has many advantages.
It is a tool intended to beat competitors, it gives you the ability to follow the keywords of competitors. Then you take advantage of the opportunity to find a keyword that surpasses them.
semrush is not only a keyword tool, but an integrated SEO tool.
This tool helps you to know: what are the netizens searching for? It suggests more than 500 keywords for each word you write. It suggests keywords based on the language you choose, and it also uses Google’s automatic supplement feature, to get more suggested keywords.
Moose is one of the most important and best sites ever, with regard to SEO in general. It has a lot of tools, the foremost of which is the tool to obtain keywords.
When you type any keyword, this tool will give you the top 10 keywords in search engines. It also allows you to obtain information about the keywords competitors use.
Where do I put keywords on my website pages?
After getting the right keywords, you should know anywhere on your site pages, you should put these keywords. The key word, here, is the pivot word around which your webpage content revolves.
Your goal here is to get Google and the visitor together to understand that this webpage talks about this. So you should use this keyword, smart, wise and in the right places. Here are the most important places to put the keyword:
The title of the page is almost the most important element in every webpage, it is very important to have the keyword in the title for both visitor and search engines.
Page Link (In URL)
Links are the means used by search spiders to move from one web page to another. The presence of the keyword in the page link will give an idea of the content of the page to the search engines, and is also important to the user.
Although Google announced that the page description is an unimportant element in SEO, this element still has importance for the user, and it still appears in search results.
Also when the user’s search word matches one of the description words, it appears in bold font in the search results.
In the body page content (In Body)
The keyword should be used in the content of the page, if the content of the page is an article, for example: You can put the keyword in the front of the article, and some times in the content of the article itself.
Subtitles (In H2, H3, H4)
Sub-headings in the article, are the main points covered in the article hierarchically divided H2 is the most important, followed by H3. It is important that the key word be present in sub-headings.
Note: the keyword should be used wisely and smartly, we did not place the places above, in order to get you to do it automatically without understanding.
Look at it from this direction: if there is an issue that talks about keywords and how to use them, like ours.
It is only natural that the title of the article, the link of the article and the description contain the word, and it is natural for the word to be repeated in many places while dealing with the topic.
Consider the places we covered above, but this should be at the expense of the quality and context of the content.
It is worth noting that the search engine Google is constantly evolving in how to understand the keywords smartly, and has become able to understand the keyword around which each web page revolves, even if it is not used in the places we mentioned above.
Tips on keywords to follow.
1- Don’t exaggerate using keywords
Trying to duplicate the keyword on your page without adding meaning to the user, will harm your site’s optimization of search engines. You should use the keyword in its correct context.
2- Use other vocabulary for your keywords
It is important that you use words that have the same meaning as the keyword on your page, and it is important to use related terms as well. This will help the search engine understand the content, and will increase the visitor’s positive experience.
3- Do not target a single keyword in two different places
When using a keyword in more than one topic, this means that the content of your site competes against itself in the search engines. You must use each keyword once on your site.
4- Do not target more than one keyword on one page
On each page, target one keyword. For example, if you have a site about health and beauty. Do not write a topic that targets two sentences together, such as, natural facial mask and natural hand mask.
5- Don’t try to trick the user or the search engines
Never try to trick search engines or users, like using a particular keyword in important places, and the page basically does not talk about this keyword. This will hurt your site a lot.